YouTube said the new fund will pay thousands of creators each month whose videos on their shorts receive the most engagement from viewers. The streaming video site started testing it commercials on shorts. As the market for short video features becomes more crowded, platforms have used producer funds as a way to court more users.
Alphabet Inc.’s YouTube announced a sum of more than $ 100 million on Tuesday to pay content creators with the aim of bringing new creators to court, who make hit videos on their new short-form video feature Shorts .
The fund will launch in the coming months and will pay creators this year and in 2022, YouTube said.
As an investment the forums are racing to attract young racing makers, who are building big fan followings – and huge earning potential – from filming short comedy skits and dance routines. Viral app.
TikTok began the short-form video clip trend and was quickly copied by other applications such as Facebook-owned Instagram reels, Snapchat Spotlight and YouTube Shorts.
YouTube said the new fund will pay thousands of creators each month whose videos on their shorts receive the most engagement from viewers.
The streaming video site said it would start testing advertisements on shorts. The market becomes more crowded for short video features, with platforms using producer funds to send more users to court.
Tiktok launched a Creators Fund in July and later raised its funding to $ 1 billion in the United States in three years.
Snap awards $ 1 million per day for users who post top content on Spotlight.