Apple has launched a limited edition Apple Watch Black Utility Collection which comes with a unique new watch face and strap.
American tech giant Apple has launched a limited edition Apple Watch for the ‘Black History Month’, which comes with a unique new watch face and strap.
Limited-edition technical time wear will begin February 1 and is part of the company’s Black Unity Collection, a group of products designed to “celebrate and accept Black history and Black culture.
The company says that the limited-edition watch will be available in more than 38 countries and regions. Apple has not confirmed the prices of the new Apple Watch but the latest Apple Watch Series 6 retails for $ 399 in the US and Rs 40,900 in India.
The most expensive variant of Apple Watch Series 6 is sold in India for Rs 79,900
The band will be available separately for $ 49 (Rs. 3,569 approx).
Apple Watch users can participate in a new ‘Unity Activity Challenge’ and receive a limited-edition prize by closing their move ring for seven days in a row in February.
As part of this effort, Apple is supporting six global organizations in the US and around the world to help further their mission in promoting and achieving equality and civil rights: Black through the Tide Foundation Lives Matter Support Fund; European Network Against Racism; International Institute on Race, Equality and Human Rights; Leadership Conference Education Fund; NAACP Legal Defense and Educational Fund; And Souls Groin Deep.
In addition to the above, the Cupertino giant announced several other initiatives for the Black History Month this year.
The App Store will be a hub exposing Black-owned businesses and developers; Apple Music will receive “curated playlists, essays, original videos” and other content with special focus on Black artists; And Apple Maps is receiving curated recommendations from Eatcora, which shed light on Black-owned restaurants.
Not only this, the Apple TV and Apple News apps will highlight black authors in the Apple Book and Apple Podcasts.